History by Halim Greiss
Although GR Media Solutions has enjoyed over a decade and a half of success and development in Dubai and across the Middle East and Africa, its genesis started back in Egypt in the 1990’s with B&O. Back then Karim Zaki one of the original partners of the business was finishing a medical degree and woke up one day and realised he wasn’t enjoying this pursuit, but was passionate about hi-fi. He was also excited about the emergence of Pro Logic Surround Sound that amazingly allowed you to have a movie theatre experience in your own home and saw tremendous opportunity in this development. After completing his studies, he had a contact that was interested in the iconic Beosound 9000 system and that is all he needed to jump into the industry two feet first and before he knew it he was running Cairo’s preeminent B&O franchise.
» READ MORE.. Soon after I joined the company and we began to supplement B&O with Martin Logan and Theta and lifestyle systems going from strength to strength soon to dominate the Egyptian market. Looking to grow and develop in the region, one perspicuous day as Karim’s new business partner I said, ‘I saw this documentary on Channel Two about Dubai and I think this is the place to be for our expansion’, we looked at each other and said ‘OK, Let’s do it!’ and before we knew it Karim and I were in Dubai setting up shop much to own own amazement (It seems crazy now, but that’s what we did!). Understanding the need to preserve the value add chain, GR Media Solutions was born with a clear focus on selling into and supporting the regional dealer base for quality audio and video solutions building one of the strongest portfolios of reputable brands in the world. As time progressed, due to what we believe was our commitment to deliver on our promises, we developed a loyal and professional dealer network inserting our brands into some of the finest integration projects around the Middle East which continues to this day. We have seen quite a few developments in the industry over this time, but we are still as enthusiastic about the industry and excited about our recent expansion into the commercial area of the industry as we were way back then. Judging by our past performance and the great people we have today, we are confident of GR Media Solutions excelling in this domain and working in this dynamic region for many more years to come. » READ LESS..